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Our Story

Mumsfairy's co-founded by two good friends Juliet Chan and Valerie Ng out of passion for breastfeeding. Both Juliet and Valerie breastfed their children, and are International Board Certified Lactation Consultants.

It is a pity that many parents fail in their breastfeeding attempt due to lack of right knowledge, skills and support, and women often feel worse when they hear comments like "I thought every mother should naturally know how to breastfeed well?" This assumption isn't exactly fair, as breastfeeding has to be a social norm before such expectation can be imposed.

What do we offer?

Breastfeeding Workshop For Pregnant Mums

While life experience is a great teacher, it's so much faster and stress-free to learn through an expert. Mumsfairy aims to intercept problems before they actually occur, inspiring and empowering new parents to navigate through this beautiful journey with ease. Trainers are International Board Certified Lactation Consultants.

Tried & Tested Breastfeeding Products

Mumsfairy offers a range of unique and reliable products that help to make life easier for breastfeeding mothers. Apart from supplying to hospitals (Parentcraft Centres, Retail Pharmacy and Homecare Services), breastfeeding association, as well as value-added retailers, customers may also order directly from this website through its shopping cart. We do not believe in recommending products just to push sales.