About Us

Mumsfairy Pte Ltd distributes and retails premium brands of mother and baby products that are safe for everyone and, as importantly, precious Earth. We specialise in breastfeeding and believe in doing business with a heart.

The company is founded by two breastfeeding mummies who discovered wonderful inventions by Pumpin’ Pal International that pamper them with the ultimate comfort in relaxed and productive pumping.

“My elder child was a preemie and she had difficulty latching on. Knowing that breast milk is the best food for her, I began my initial journey as an exclusively pumping mum. My hands started to ache from holding the bottles. I would constantly look at the clock and wished breast-pumping would only take a second. Having to juggle between mothering and work, I was fighting for time and felt so exhausted. Pumpin’ Pal’s accessories appeared in the nick of time, truly a saviour! From then on, breast-pumping became a breeze! I could recline comfortably and catch a nap or multi-task. I fully breastfed my two children for 3-4 years each – my gift of love to them.” – Juliet Chan

“Being a first-time mum to my precious little boy, I hope to give the best to him, including mum’s milk that I am blessed with. But as a new mummy, it wasn’t long before all the improper latch-on and frequent feedings started me on a pumping journey to use as top-ups. Due to my initial poor supply, I had to pump diligently to collect enough for my baby’s feed every 2-3 hours. It was so tiring! As I did not want to waste a single drop of milk, I had to hunch forward and soon developed backaches. If not for Super Shields and Original Handsfree Strap, I might not have succeeded in breastfeeding.” – Valerie Ng

“Most of us know that breast milk is best for both mother and child. However, one important challenge a new mum faces is to survive the breastfeeding phase. When encountered with difficulties and inconveniences, she may feel discouraged and give up. By offering unique and effective products that help to make life easier for breastfeeding mummies, we hope to give support and encourage more mothers to breastfeed and for a longer period.” – Juliet & Valerie

Mumsfairy strives to provide excellent service and support to our online customers, corporate retailers, as well as overseas brand representatives.

Equipped with professional lactation knowledge, we love to accompany you through your breastfeeding and/or parenting journey. And more wonderful products are on their way, so do keep a lookout!!